SEO Agency Melbourne: Get Found on Google, Maps and AI Search

Every campaign is built from the same six parts. How much of each you need depends on your site, your competitors and your goals, which is why we start with an audit instead of a fixed package.

1. 1

   Technical SEO and SEO Audits

   Technical SEO is the plumbing: can Google and AI crawlers find your pages, load them quickly and understand what they are about? Our SEO audit covers crawl and indexing errors, Core Web Vitals, mobile layout, duplicate pages, redirects and internal links. We add structured data (Organization, LocalBusiness, Service and FAQ schema) so search engines read your business details correctly, and we check robots.txt and llms.txt so AI crawlers such as GPTBot and PerplexityBot aren't blocked by accident. You get the audit as a ranked list of fixes, not a 90-page export.

2. 2

   Local SEO for Melbourne Businesses

   For most of our clients, the Google Maps pack sends more calls than the organic results below it. Our local SEO work covers your Google Business Profile (categories, services, photos, posts and Q&A), suburb pages that say something useful about each area you serve, review generation and replies, and consistent name, address and phone details across directories. A plumber in Coburg and a physio in Richmond compete in very different local markets, so we map your service area suburb by suburb instead of chasing "Melbourne" as one keyword. If you want to start on this yourself, our local SEO guide for Melbourne businesses covers the basics.

3. 3

   On-Page SEO and Content

   We match every important search to one page on your site, then rewrite or build that page to answer it properly: titles, headings, service descriptions, internal links and the questions people ask before they buy. Where you need new pages or articles, our content marketing team writes them in Australian English from interviews with you, because that is where the detail customers and AI tools trust comes from. We use AI tools for research and first drafts. A person who knows the subject writes and checks everything that goes live.

4. 4

   Link Building and Digital PR

   Links from other websites still tell Google your business is real and trusted, and mentions on third-party sites are one of the main ways AI tools decide who to recommend. Our link building focuses on sources that make sense for your business: local media, industry associations, suppliers, sponsorships, directories people actually use, and articles on relevant sites. We don't buy links from networks, and we'll tell you if an old backlink profile needs cleaning up before we build on it.

5. 5

   Ecommerce and Shopify SEO

   Online stores have their own problems: thin category pages, duplicate product variants, filters that create thousands of useless URLs, and product data search engines can't read. Our ecommerce SEO work covers category page content, product schema, filtered navigation, site speed and internal links between collections. For Shopify SEO, we work within the platform's fixed URL structure and duplicate collection paths, and we sort out the apps and theme code that slow stores down.

6. 6

   AEO and GEO: Getting Named in AI Answers

   Answer engine optimisation (AEO) and generative engine optimization (GEO) are about being the business AI tools name when someone asks for a recommendation. They sit on top of SEO, not in place of it. ChatGPT, Gemini and Google's AI Overviews draw on the same web Google indexes, and they favour businesses that are easy to identify, often mentioned by other sites and well reviewed.

   When we checked what AI Overviews and ChatGPT say for prompts like "SEO agency Melbourne", the answers followed a clear pattern. Each business got one line with its suburb and speciality, the answer quoted a price range, and shortlists leaned on review counts from Google and Clutch. Businesses without that information in public, consistent places were simply left out. Our AEO and GEO work makes sure your details, services, reviews and third-party mentions give AI tools the facts they need to recommend you.

   The most common mistake we see is chasing AI visibility before a business can be found at all. If your site is thin, you have a handful of reviews and no other website mentions you, no amount of AI optimisation will fix that. We fix the foundations first. Read more about our AI marketing services or how GEO differs from SEO.

Rankings are one signal. What matters is whether more of the right people contacted you. Every monthly report covers:

You keep full access to your analytics, Search Console and Business Profile. They are your accounts, not ours.

SEO pricing in Melbourne varies more than most services because the work depends on your competition. Typical monthly retainers across the Melbourne market look like this:

Ranges are Melbourne market figures from our SEO cost guide for 2026.

Our SEO packages are scoped after the audit, so you pay for the work your site actually needs rather than a fixed bundle. The things that move the price are how many suburbs or locations you target, how competitive your industry is, how much content needs writing, and whether your site needs technical repair first. Affordable SEO in Melbourne is realistic for a small business, but be wary of packages priced at a few hundred dollars a month: at that level there isn't enough time in the month to do the work properly. For the full breakdown, read how much SEO costs in Melbourne.

Ask ChatGPT to compare Melbourne SEO agencies and it tells you to check the same few things: who will actually work on your account, what is included each month, how results are measured, and whether the agency promises guarantees. They are fair questions, so here are our answers as an SEO company in Melbourne.

We are based at 260 Collins Street in the Melbourne CBD, and we are happy to meet in person.

When you hire an SEO specialist in Melbourne, you should know who they are. Inflomedia was founded by Aaryan Dandona, Paarth Dandona and Prajit Roy, and the same team that plans your SEO does the work and reports on it. You can reach us directly by phone, email or in person at Collins Street. Meet the team on our About page.