Boston Institute: $500K in Revenue in 12 Months From Meta Lead Generation
Boston Institute, a private college in Sydney CBD, generated $500K in revenue in 12 months. Inflo Media ran the college's Meta lead generation (Facebook and Instagram ads) and set up the CRM that tracked each enquiry from first click to enrolment.
- Client
- Boston Institute (bostoninstitute.nsw.edu.au)
- Industry
- Private college: PTE and English courses
- Location
- Sydney CBD, NSW
- Services
- Meta lead generation, CRM
- Result
- $500K in revenue
- Timeframe
- 12 months
The client
Boston Institute is a CRICOS-registered English language school on Clarence Street in Sydney's CBD. It runs General English, English for Academic Purposes, IELTS and PTE Academic preparation, and Business & Communication Skills courses, with students from over 150 countries and new intakes every Monday (Boston Institute website).
Weekly intakes change how marketing works. There's no single enrolment season to plan around. The college needs a steady flow of enquiries every week, and someone following them up quickly, or the seats go empty.
The challenge
Boston Institute had that leak, and no way to see it. Leads arrived from Meta lead forms, the website enquiry form and WhatsApp, into three different places. Nobody could say which channel produced an enrolment, so nobody could say what was worth spending on.
Lead generation for colleges has a common leak. The ads work, the form fills come in, and then they sit in an inbox for two days. By the time someone calls back, the student has already enrolled somewhere else. A lot of education marketing spend is wasted after the lead arrives, not before.
What we did
Inflo Media handled two connected pieces of work: Meta lead generation, and the CRM infrastructure that makes it measurable.
- Meta lead-form campaigns on the college's page, with the form fields mapped directly to CRM fields at the integration level, so a submission arrives as a structured contact rather than an email someone has to retype.
- A CRM built as the college's own sub-account, with a four-stage pipeline the admissions team would actually keep up to date: New Lead, Contacted, Proposal Sent, Closed. The snapshot's default pipeline was replaced because the team found it too complicated to maintain, and a pipeline nobody updates reports nothing.
- Every channel routed into that one CRM and tagged at source: Meta lead forms, the website enquiry form and WhatsApp, each carrying its own source tag so the lead-source report resolves instead of showing “unavailable”.
- A speed-to-lead automation: an SMS to every new lead within a minute of submission, a one-minute wait, then a welcome email carrying a booking link to the shared appointments calendar. Education leads compare three or four colleges in an afternoon, so the first response usually wins the conversation.
- Creative supply. A batch of video ads produced in-house, so the campaigns keep getting fresh creative instead of running the same three assets until frequency kills them.
- Attribution hygiene. Historical leads that were pulled in when older Meta forms were connected are excluded from the pipeline, so the reported numbers are leads the engagement actually produced.
The CRM is what made the $500K measurable. Without it, the college would know how many leads the ads produced, but not how many became paying students.
The result
$500K in revenue in 12 months.
That figure counts enrolments traced back through the pipeline to the lead that produced them. Leads that already existed before the CRM was connected are excluded from it.
What this result does and doesn't mean
$500K in revenue over 12 months comes from steady weekly work, not one big campaign. Results like this depend on the college's admissions team calling leads back quickly. The ads and CRM create the opportunity, but staff still have to answer the phone. We'd also expect results to vary with visa settings and international student demand, which no ad account controls.
What other colleges and training providers can take from this
- Track enquiries all the way to enrolment. Cost per lead is a weak measure on its own. Revenue per dollar spent is the one that matters, and you need a CRM to see it.
- Reply within minutes, not days. An automatic SMS or email the moment a form is submitted, followed by a call the same day.
- Run separate campaigns per course. Someone preparing for the PTE has a deadline and a target score. Someone wanting General English has different needs. One generic ad serves neither well.
- Use students' own stories. Short videos of real students (with consent) usually beat polished stock footage for international audiences.
See our Meta Ads services and our comparison of Google Ads vs Meta Ads.
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