Nulook Timber Flooring WA: Two Leads Worth $10K Combined in the First Week
Nulook Timber Flooring WA received two leads worth $10K combined in its first week. Inflo Media built the Perth flooring company a new website and set up its SEO. Nulook services all of Perth metro.
- Client
- Nulook Timber Flooring WA (nulookflooring.com.au)
- Industry
- Timber flooring
- Location
- Perth, WA. Services all of Perth metro
- Services
- Website, SEO
- Result
- 2 leads worth $10K combined
- Timeframe
- First week
The client
Nulook is a WA-owned timber flooring business that's been running for eight years. It handles the whole job with its own team: lifting old floors, grinding and levelling concrete, installing engineered, solid and hybrid flooring, and finishing stairs and skirting. It gives free on-site measures and fixed written quotes (Nulook website).
That end-to-end model is a strong selling point, because most homeowners have been burned by a job where three different trades blamed each other. But a selling point only works if the website explains it clearly.
The challenge
Nulook services all of Perth metro from one business, competing with larger flooring retailers that carry bigger budgets. In that position the website has to do the convincing on its own: real project photography, clear service areas, and an enquiry that takes seconds rather than a phone call the homeowner has to psych themselves up for.
Flooring is a high-consideration purchase. A homeowner spending thousands on new floors looks at photos, checks reviews and compares quotes before calling anyone. "Timber flooring Perth" gets around 390 searches a month (SE Ranking, October 2026). A tradie site that's slow, vague or has no photos loses those people in seconds.
What we did
Inflo Media built the website and then took on the search work behind it.
- Built nulookflooring.com.au: services, the service areas across Perth metro, and real project photography rather than stock, with enquiry as the obvious next step on every page. For a high-consideration purchase the gallery is the sales pitch, so it was built to carry weight rather than sit in a sidebar.
- Put the site on automatic deploys, with hosting and DNS set up so a change ships the same day it is written. SEO on a small site is a long sequence of small edits, and that stops being viable when every one of them waits in a developer queue.
- Took on the ongoing SEO after launch: service and service-area page structure, technical fixes, internal linking and content, so the site keeps compounding rather than going stale the week it went live.
The result
Two leads worth $10K combined in the first week.
$10,000 is the combined value of the two leads, not the value of each.
What this result does and doesn't mean
First-week leads after a website launch usually come from demand that already existed. Some of it is people who already knew the business, or searched for it by name, and finally found a site that made it easy to enquire. That's still a real win, because the old setup was losing those enquiries. But SEO for broader searches like "timber flooring Perth" takes months to build. The first week shows the website converting. The months after will show the SEO working.
Two leads is also a small sample. We report it as it is: an early signal, not a trend.
What other tradies can take from this
- Put the quote button where thumbs reach it. Most homeowners find tradies on their phones. Click-to-call and a short quote form should be visible without scrolling.
- Show the work. Real photos of finished floors, in real Perth homes, do more than any paragraph of copy.
- Explain what makes you different, in plain words. For Nulook, that's one team doing the whole job, start to finish. Find your version and put it in the first screen.
- Build pages for each service. "Hybrid flooring Perth" and "timber floor installation Perth" are different searches from different customers. One "Services" page can't rank for both.
Our SEO services page and local SEO guide cover the search side in more detail.
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