Google Ads Agency Melbourne: More Calls and Sales From Every Dollar You Spend

We manage every main campaign type in Google Ads. Most Melbourne service businesses need two or three of them, not all six.

1. 1

   Search Ads

   Search ads appear when someone types what you sell into Google, and they are where most of our clients' leads come from. We group keywords by what the searcher wants to do, use phrase and exact match where precision matters, build negative keyword lists before launch, and write responsive search ads that match each group. For local businesses, we target by suburb or by radius around where you actually work, not all of Victoria.

2. 2

   Performance Max

   Performance Max runs ads across Search, Shopping, YouTube, Display, Gmail and Maps from a single campaign, with Google's automation choosing where. It works well for online stores with good product data and enough sales to learn from. For lead generation with thin conversion data, it often spends on low-quality placements, so we use it selectively, exclude your brand terms, and give it audience signals based on your real customers.

3. 3

   Google Shopping

   Shopping ads show your products with a photo and a price. Results depend mostly on your product feed, so we clean up titles, categories and attributes in Merchant Center, split products by margin and performance, and put more budget behind the lines that make money.

4. 4

   Local and Call Ads

   For trades and clinics, a phone call is usually worth more than a form. We add call and location assets, schedule ads around the hours you can answer the phone, and use call-focused campaigns where they make sense, so you are not paying for clicks at 2am that nobody can take.

5. 5

   Display, YouTube and Remarketing

   These reach people who are not searching yet, or who visited your site and left. For most service businesses they support Search rather than replace it: typically a small remarketing budget to bring back visitors who did not enquire the first time.

6. 6

   Competitor Campaigns

   Bidding on competitors' names can win customers who are still comparing. It can also be expensive, with low click-through rates. We test it with a capped budget and keep it only if the cost per lead holds up.

There are two costs: what you pay Google for clicks, and what you pay an agency to manage the account.

Google Ads is an auction, so the price of a click depends on your industry and how many businesses are bidding. Average costs per click for common Melbourne searches:

Source: SE Ranking, Australian keyword data, September 2026. These are averages across advertisers; your actual cost depends on your ads, landing pages and bidding.

As a rough guide, at about $6 a click, a $1,500 monthly budget buys around 250 clicks. How many of those become jobs depends on your landing page, your offer and how quickly you answer the phone.

Agencies charge for PPC management in Melbourne in one of three ways:

Most agencies also charge a one-off setup fee to audit the account, fix tracking and rebuild campaigns. We quote after the free audit, based on how many campaigns you need and how much work your account needs, so you see the full cost before you commit.

The honest part: if clicks in your industry cost $7 and your budget is $500 a month, you will get about 70 clicks. That is too little data for Google's bidding to learn from and too few enquiries to judge. In that situation, SEO or Meta Ads may be a better place to start. Our comparison of SEO vs Google Ads for Melbourne businesses goes through the trade-offs.